Announcing An Exciting New Etsy Partnership

A very effective way to market a business is to form mutually beneficial partnerships.  To find an ideal partner you have to know your business and who your target market is.

Ideally you can find a business that has a similar target market but is not in direct competition.

For me I am most known for my button creations, and I have been trying to form several partnerships for awhile to fill some unique markets.  When a good friend wanted to send me buttons for a custom made necklace it dawned on me.... I could offer customized button creations for my customers. 

My customers can send me buttons from a sentimental button collection they have and I will work with them on a color scheme and create necklaces, rings and/or earrings for them.

Then I went one step further and found an amazing ceramic artist on Etsy who makes handmade buttons!  It fits perfectly with my unique button creations.  My customers won't be getting any buttons, they will have handmade buttons from:

http://www.buttonalia.etsy.com/

She is willing to make just about any shape, size or color button and mail them directly to me for these custom orders!  I will be referring my customers to her shop, to find the most unique buttons and then they will order a custom piece of jewelry to be made from the buttons.  She will be listing custom listings highlighting the fact that my shop can use her buttons to create unique jewelry creations!  It is a wonderful arrangement, we both have good Etsy traffic, views and sales and have set up our first listings to cross promote!

Here is the listing in Buttonalia's shop for the custom buttons:
http://www.etsy.com/listing/82028138/designed-for-and-by-you-you-choose-the

And here is my first listing for a custom necklace, but I will be doing rings and earring listings soon.  PLUS I am still tweaking bracelet designs with buttons so hopefully an entire set of jewelry will be available soon.

http://www.etsy.com/listing/82148100/design-your-own-customized-button

We both featured pictures of each others work in our listings, and tried to cover all the details for the customer.  Such as the length of time needed to complete an order, including the time to receive the buttons to create a piece of jewelry, links to find the listings, pictures to show examples, etc.

I am truly excited about this opportunity.  It will be wonderful for both of us but best of all is the opportunity provided now to our customers. 

Such a unique product now available!!  The possibilities are endless....

Would love to hear if you have partnered with other shops or websites and what your experiences have been.

Thanks!
Janet
http://www.galla15.etsy.com/