Lately, Etsy has been emphasizing the importance of each artist creating a mood/story with their descriptions.
To separate my product from the millions on Etsy I have to find a way of expressing the story behind each piece.
A wonderful storque article describes in detail the difference of describing an item as a "thing" or telling a story.
For our thread on Etsy we are going to help each other think outside of our boxes. Each of us will get to write one description for another shop in our thread! Obviously you may not be familiar with my product, or the specific materials required to make it, or even the keywords that are important to my category.....
But the idea is for us to see our products from our customers perspective.
How do you view my item? What stands out to you? Can you picture it in a wedding, baby shower, on a beach vacation? What vision comes to mind when you see my item?
One shop on our thread: http://www.crochetedbycharlene.etsy.com/
She makes a lot of animals by hand, crocheted... and she always comes to the thread and asks for help naming them. I could never put a name to my creations, but for some reason I can look at one of her items and immediately get an imagine and name. The bear above reminded me of Jack of all trades because he has so many colors in him. It is easier sometimes when we aren't so attached emotionally, so let's help each other get a fresh view on our products.
Let's take our shops to the next level!!!
Saturday night 9pm EST (etsy time) in this thread:
You have to check in Saturday with the thread and put one item onto the list that you want help writing for. We will spend 30-60 minutes writing, exchanging ideas etc. I will assign each person ONE item to do Saturday night. Have fun with this, and help create a backstory that will SELL our products!